As an active member of the Asian American communities, AMS can help you build a tremendous amount of goodwill through involvement in a variety of events. With our knowledge of cultural and charity events, we can grow your brand through sponsorship opportunities. We can also partner with your organization to plan and publicize special conferences targeting the Asian American population.
Virginia Department of Business Assistance
Annual Multicultural Business Conference
AMS worked with the VDBA to organize this annual event to provide minority small business owners with opportunities to receive information, training, and most importantly, to build networks with other entrepreneurs, corporations, financial institutions, and government agencies.
We created the theme "Access to Success" and developed educational and promotional materials for the event, such as business guidebooks, training DVDs, brochures, posters, and event booklets, all in four languages (English, Vietnamese, Korean, and Spanish). AMS also built sponsorship packages and distributed invitations to various corporations and organizations, as well as advertising the event through ethnic media.
As a result, the number of people that attended the event increased every year AMS participated, peaking at one thousand people at the conference. Around forty exhibitors and sponsors participated, including Bank of America, BB&T, Cox Communications, Fairfax County Department of Family Services, and Washington Gas.
Northern Virginia Community College - Annandale
Partnership Day Open House
AMS partnered with the Office of Continuing Education & Workforce Development (OCEWD) at NVCC to introduce their programs, especially English as a Second Language (ESL) programs, and recruit minority students and employers with minority employees to sign up for classes. We also organized a job fair for employers to recruit skilled minority candidates.
AMS supported this event by creating posters and invitations in three languages (English, Spanish, and Korean), and strategically distributing them at community centers. We also invited community leaders, organizations, and companies to attend and sponsor the event. To publicize the event, we placed advertisements and held a press conference with ethnic media, serving as the media inquiries contact.
Over 400 people attended the event, many of which signed up for OCEWD programs and/or interviews with employers, including Verizon, Fairfax County Fire & Rescue Department, BB&T, TSA, Target, and Cox Communications. This success with the Annandale Campus led to a similar project with the Woodbridge Campus three months later.