Ms. Kim, President/CEO of Asian Marketing Services (AMS), founded the company in 1996 with the goal of assisting American businesses to reach the untapped Asian American demographic, especially Koreans. She has navigated and grown the company during its almost twenty years in existence, building upon its initial success by expanding into the emerging Chinese, Vietnamese, and Hispanic markets, as well as developing new marketing strategies in response to the changing business world. She remains very hands-on in running the company, personally meeting with clients to address their needs and working with her team to create new campaigns.
Ms. Kim, a native of Seoul, South Korea, has lived and worked in Northern Virginia for more than two decades. Before establishing AMS, she covered arts and cultural events for several local Korean language newspapers, as well as English language newspapers specializing in Asian and Asian American affairs. The experience gained in working with the media has served her well in her current role. Her understanding of how the different media outlets operate, and her relationship with each outlet greatly benefits AMS clients.
Ms. Kim has received several awards and recognitions of excellence for the contributions AMS and she personally have made to the development of the minority businesses in the Washington metropolitan area. These contributions include the organization and marketing of multicultural events and business conferences, aimed at reaching out to minority communities by providing information about educational and employment opportunities, and also training for minority small business owners and networking with other entrepreneurs, financial institutions, and government agencies.