Tweets aren't just for the birds, anymore: Twitter and the world of business
February 11, 2014
It used to be that "tweet" was just a chirp from a bird.
Then along came Twitter.
Twitter lets users write short messages to share with the world. This emerging social media vehicle, which began in San Francisco in 2006, has exploded in the past three years and is now considered a major player on the social media marketing scene. Any social media strategy that wants to reach present and potential customers must include Twitter in its plans.
Upload your logo and a photo on the profile page. It is best to use your brand and then use a photo of yourself or a staff member, to make a personal connection.
Then add keywords to your profile description such as the name of your company, your location and, perhaps, your products and services. Don't overload it with keywords, though.
Then load a background image that may fit your company. You can take it from your archives but use something that does not detract from your profile picture. The background photo should blend quietly without distracting from your Tweets.
Once you've done that, then you can begin Tweeting!
Twitter allows up to 140 characters, so your Tweets have to be quick and to the point. They also should not be blatant advertisements for your business all of the time, either. Yes, ads are good a few times a week but you want to be conversational.
Here are few ideas as you begin Tweeting:
Use the hashtag which is a word or phrase that begins with a "#". For instance, you say in your Tweet "We love #yogurt! What is your favorite #flavor?" Your hashtag term will catch the attention of others and will start conversations. (More on hashtags in a future blog.)
Tweet about something people may want to share. Don't share just for the sake of sharing. Ask yourself, "Will my community be interested in it?"
Write so your tweets can be easily read. Be sure to use proper grammar and avoid abbreviating words just to fit the 140-character limit.
Use punctuation. Since you are Tweeting for your business, you are representing your business, so your Tweets should be in proper English or Korean and have all commas, periods and other correct punctuation.
Be brief!: Make your point quickly and use short or small words where possible.
Show your personality. No one wants to read plain, old and boring "business-speak". It had no imagination or creativity. Be conversational and fun when you can. It's much more inviting and will help you add more "followers", too.
There is much more to Twitter and we will cover it in future articles.
The bottom line, though, for you and your business: Make it a part of your business social media strategy. It's free and it's crucial to reaching your present and future customers.