Beyond the 'Likes': Using Your Facebook Page for Business
March 25, 2014
Millions of people get up every morning.
They eat breakfast.
They drink their coffee.
They send their kids to school.
Then, they log on to Facebook.
Wait, correction, not "millions" log onto Facebook. Try 1.2 Billion!
Facebook, which turned only ten years old this year, now has more than a billion accounts and is now as routine as the morning coffee. It has truly become a permanent part of the world’s landscape.
And, while it's used primarily for social contact such as postings and chats, it has also become an advertising powerhouse for businesses, both large and small. Just log into your page now and you'll see the ads on your sidebar (to the right between your news feed and chat box). You'll see ads about products that may interest you. These ads are inexpensive and could bring in major dollars for your own business.
In a previous blog, we listed the advantages of Facebook advertising for businesses. However, before you begin your marketing and advertising of your products and services in Facebook, there are a few steps your company will have to take to optimize your Facebook page:
Branding: Add a small photo (perhaps the storefront) to the Profile photo (the small box at the top within the photo). Then, in the large cover photo or "header" add your brand logo name, website URL, location and a tag line for your company. The logo graphic should be crystal clear and fit the header perfectly as this will be the first thing they see when someone visits your page.
About: This is where you tell everyone your products and services, your mission statement and a brief history of your company. Make it brief but descriptive and use keywords about your business. Make sure to put your website address at the beginning of this section to encourage people to visit your website.
Contact Info: List all of the ways a potential client can reach you: phone, fax, email. Also add your Twitter handle, blog link and website address.
Admin Panel: This is the section above the header/logo which gives you the number of 'likes', visits, 'shares', Insights and other pertinent statistical information. It is the "brains" of your Facebook page.
Timeline: This is where you will post your business each day. It is seen by all of your friends and where you will primarily interact with your customers and friends. (You can also communicate by using the "message box". These are private and use discretion on sharing with the public.
Likes: These are your "friends" who follow your business on Facebook.
Tabs: These are little extra pages within your Facebook page where you can post newsletters, promotions, sales, testimonials and photos.These page tabs are excellent for creating eNewsletter email lists and for posting coupons. However, they are not visible to mobile devices
Now your Facebook Business Page is ready to go. So, begin prospecting for new clients and building a customer and fan following. We’ll talk about how your company does that in an upcoming blog.
In the meantime, get your Facebook Business Page up, optimized and ready for the world of social media commerce. We have a billion reasons why you should!