“The aim of marketing is to get customers to know, like and trust you."
Whoever made that statement (as the quote's origin is unknown) was incredibly wise. Your customers must get to know your product, like your product and trust your business.
After all, trust with your customers is built from the beginning using strategic marketing. And, since millions of marketing dollars are going to Facebook, you can leverage that venue well by taking a few strategic steps.
So, besides using Facebook for just posting your products, announcing sales or congratulating a long-time staff member, utilize it in more innovative ways to interact with your fans and sell your products.
To get you started, here are the Top Five Facebook Strategies for Small Businesses that you can use:
Develop a "Reveal" Tab on your Facebook page: You can use this page for coupons, events and product announcements. Its also a perfect venue for your company to offer exclusive deals and sales only to your Facebook fans. You can also provide a link to your Facebook postings to the reveal page which then can send customers to your website! The uses for this page are virtually unlimited in marketing your products. Here is a good blog tutorial on how to set one up using my tab app: http://theinkblog.net/2012/01/22/how-to-create-a-facebook-reveal-page/
Use photos, videos and graphics in your postings. Admit it: your eyes are drawn to Facebook postings with photos or videos or graphics, right? Of course, it's only natural for us to quickly pick that out of the news feed than just text-only postings. And now, Facebook is now letting us post "Auto-playing Video" which feature videos that run automatically, without hitting the play button, on the news feed. (These videos can be a little creepy, at first, as someone is talking as you page up. But, it grows on you.)
Advertise your Facebook page in your store. If you have an actual brick-and-mortar store, set up signs at your entrance, register(s) and other high-traffic locations around your store. Also, include your Facebook page address and icon on your business cards, packaging and letterhead.
Have a Facebook News Feed on your business home page or a Facebook icon accessible.The easier you make it available to visitors to your website, the more likely they are to visit your page. 'Like' it and follow your company.
Purchase Facebook advertising. We covered them recently in another blog, but it's worth re-emphasizing. Facebook ads send people to your Facebook page and website. They can be targeted to a specific audience, location and gender. They can be purchased within your budget and ended whenever you want. You have a limit of 90 characters but that's really all you need considering the attention span of most Facebook users.
Facebook marketing is not a mystery. Begin with these first five steps and monitor the results. Facebook is still the king of online advertising and customer interaction and may be for many years to come.