No Need to Push: How to Improve Your Company's Social Media Productivity.
May 20, 2014
Back in the 50's and 60's, managers were known to bark to their employees, using a very different management model, "Push! Push!" meaning sell or get the work done, quickly!
While that type of "bully micro-managing model" has, thankfully, become a relic in the modern business world, the idea of high production has not. After all, employees have to produce and improve on the business bottom line, profit. Low productivity from an employee usually results in probation or, at worst, termination.
Managing your social media, a totally new aspect of business productivity, is a crucial part of your comprehensive marketing strategy. If it fails, your company could lose sales, which means lower profits.
However, there are methods of optimizing it. Below are 5 Ways Your Company Can Improve Its Social Media Productivity:
Create a Social Media Plan. It sounds elementary but so many companies jump into Facebook, Twitter, Linkedin and numerous other social media sites and never even plan their message, content, branding or any other element. It will be evident, too, as there will be a lack of consistency and messaging resulting in wasted time and effort. Meet with all of the staff and formulate a plan. You can even learn from competitors or other successful companies as you form your own plan.
Choose a Social Media Tool. With so many different social media channels, it's difficult to track all of your postings. Thus, managing your sites with a well-recognized tool will assist you in your postings, responses and campaigns. Rignite (www.rignite.com), Buffer (www.bufferapp.com) and Hootesuite (www.hootsuite.com) will do the job. Plus, you have an easy way to check your pages every day.
Schedule Your Postings. Your social media manager may be out or unavailable which means social media sites may go without posts for a day or longer. Not good. However, you can pre-post on Facebook (see http://on.fb.me/Po9ZgS for instructions). This tool is accommodating for any time zone and any business page. Social media tools make scheduling across many platforms very easy.
Post Interesting Content. Use your social media platforms to post content that your followers would want to read. You can share content from other pages, post news, articles, photos. The list is almost endless. Just do it ethically and with the reader in mind. Whatever you do avoid using it as an "advertising battering ram" meaning all you do is post ads for your products and services. That is spamming and you will lose followers. Some social media sites may even penalize or close your account. Ask this question when you post: "What would I like to read if I were a follower of this page?"
Check Your Analytics: Facebook, Linkedin and so many other sites have their own audience numbers that you can track. You can find out times for your audience, posts that were popular or not and other audience statistics from this information. It will help you in creating content, posting content and responding to fans. Read them weekly so you can target your audience!
These are just a few ways to increase your social media productivity. There's no need to "Push!" as they will come to you and, hopefully, buy early and often.