Seven Steps to Optimizing Your Business Social Media for Search Engines
June 17, 2014
Facebook page: check.
Twitter page: check.
Linkedin page: check.
Other pages-Pinterest, Yelp, etc.-all up and running.
Now that your small business has gone to the planning and creating of your social media pages, there remains one more step: Optimizing your social media pages for the search engines like Google, Bing and others. The good news is this: It's not a difficult process, either.
So, in order to get your business high up in the search results, take the following Seven (7) Steps to Optimizing Your Business Social Media for Search Engines:
Update your social media profiles: Add new photos, graphics and text to your Facebook graphic. Also, including your address, phone number, city, state and website address give visitors to your page instant location information. Plus, search engine crawlers pick this up.
Optimize your social media content and postings: Posting regularly, such as three to five days a week, on your social media pages But don't just write text. Add photos, graphics and videos. Search engines love more postings.
Share links on your social media pages: Creating content that people want to share is a major component of search engine optimization. Make sure all of your postings on Facebook and Linkedin shareable. The more that your postings are shared, the more visitors you will have to your website which means increased sales!
Create a Pinterest account: If your business hasn't done it, then create one. You can post photos, coupons, promotions and more on this venue. Add keywords to the Pinterest boards titles. Pinterest gives you 500 characters to work with so you can be descriptive, too.
Add links and graphics to your Twitter postings: Of course, you don't want to use our business Twitter postings as advertising every time as we have discussed. However, you can add links to your website, website pages and photos relevant to your products.
Create a Google + Local Listing: You want customers to find your store(s), so create a Google + Local Listing which allows your customers to connect with you via a Google map, address, phone number and business hours. Keep this one updated, too!
Keep your social media manager updated on everything: Consider your social media manager a member of your staff (if they are a remote subcontractor) Make sure they have all information on new products, services, hires, events, blogs, website additions and anything else relevant to your social media strategy. They need to be kept in the loop so they can create new content, share content and keep you high in the SEO results.
Your search engine optimization of your social media channels will take time and it is, as you've seen, an ongoing process.
SEO isn't worth massive anxiety. You have enough to worry about with running your business.
It's just a simple matter of regularly updating, maintaining, creating and sharing with your followers so that you can be at your optimal best! .