But, does it ever seem like a mystery to many of us small business types! What can you possibly fit into that tiny space that will make it worthwhile to post much less monitor?
Twitter has more than 255 million users and the fine art of Tweeting is constantly being refined. Also, now that Twitter users can "mute" or block any user from Tweeting on their timeline, it's even more crucial to create quality postings on your Twitter page. (You do have the ability to "unmute" if you change your mind.)
So, with that in mind, there are 5 Tested Ways to Tweet for Your Small Business:
Create quality content: Post content that is interesting, new and quick to read. Make it something they can utilize like specials, coupons or sales announcements. Plus, you can post blogs, new website pages, website upgrades, new equipment purchases, "Customer of the Month" announcements, new products and cool quotes.
Promote your Tweets with Twitter Advertising: Twitter Advertising is relatively new but is already establishing itself as a major player in online advertising. In fact, just last week Twitter San Francisco announced that it is creating a Tweet campaign for the 2014 World Cup using hashtags with a 3-letter country code for national teams playing in the World Cup. A in which a which a small flag appears after the Twitter text. If the World Cup can use it, ads may be what your small company needs to promote it products, too.
Don't DM (Direct Message) all the time: If you have a business Twitter account and seen your Twitter Direct Message Box packed with messages, most of them auto-replies, then you will understand how irritating it can be. Too often, businesses direct message their followers with deals and appeals. Avoid doing this as excessive direct messaging can get you muted or even suspended. Use DM on occasion to reply to a follower or to offer your services. Just keep it quick and rare.
Don't Tweet constantly all day: I have seen as many as a dozen Tweets from on follower, in just a few hours, on my Twitter account. Even worse, most of the Tweets were ads with a link. Best practice is to do only three (3) Tweets within a 24-hour period.
Use Live Tweeting Sparingly: Much like #4, over-Tweeting during a live event can be annoying and, well, ridiculous. Tweet 3-5 times during the event and make it quality content that adds to the event. Avoid posting silly or embarrassing Tweets ("Here's our customer service manager awake at the expo table.") Post reactions to your products, visitors to your event or unveiling of new products. Make it interesting and avoid "in-house" or "inside joke' Tweets which may bore or alienate your followers.
Practice this week on your Twitter account and see which Tweets bring responses. It's a major player and can be a vital part of your online marketing strategy.