How to Share Content on Your Business Facebook Page
July 15, 2014
Facebook is still the "King of Social Media" and will be for many years to come. So, because of that, your small business needs to strategically utilize this channel well by posting educational, relevant and entertaining content.
Too often, small businesses use their Facebook page posts to advertise without any thought of interaction with their fans or clients. This is truly a bad and pointless practice. facebook was created for people to interact.
But, you may ask, there are tons of content out there besides our own, how do we do it?
Generating and sharing content on your Facebook page will add fans, interaction and sales. Here are 5 Effective Ways to Share Content on your Business Facebook Page:
Offer some value to your Facebook page. Give your fans a reason to visit your page and read your posts. Include a variety of different content such as product information, coupons, behind-the-scenes photos and captions, sales, customer spotlights and other in-house content. You could even post relevant blogs and articles from other online publications, too.
Post photos of customers or staff with your products. Fans love to see your clients using your products or your staff introducing your products. Don't post too many photos of your products standing alone. It's uninteresting and may never be shared.
Make your Facebook posts brief. Don't post long, book-review length posts. Your average fan will spend less than two minutes on your page. So, write maybe one or two sentences (10 - 20 words) with a graphic or photo attached. The less words, the better.
Use other proper images. Photos, diagrams and graphics always help your business to stand out on the Facebook Newsfeed. Just use them with discretion. Make sure they match the text in the post, are not copyrighted, not too large and of excellent quality.
Engage with your clients like they're friends. As we've said in previous blogs, don't treat your clients and fans like they're watching the Super Bowl. Hyping and overstating will lose fans and alienate clients quick! (How many times have you "un-Liked" a Facebook business page because you grew tired of it posting what amounted to commercials on your news feed every day?) Post your news and other content in fun, informative way. Your fans will appreciate that and they may even send more fans your way.
Small businesses that utilize its Facebook as it was originally intended, for interaction with fans and customers, will thrive and increase loyalty. It's all in how you strategize.