In a world of well-established social media channels, comes an innovative and unique way to communicate and it's catching on.
Snapchat, a photo-messaging application created by three Stanford University IT students, is taking the digital world by storm. It's found everywhere from high school hallways to small business customer service centers. In fact, digital marketing departments are now utilizing this app for marketing and brand development.
But first, this is how Snapchat works: Users send photos, videos or messages to each other called "snaps". When the user opens the "snap", they have only ten seconds to read or view it. Then, the message blinks out, never to be seen again! There are no records of it nor are there any ways to retrieve it. Not even Snapchat's servers have any record of it. (We loaded and tried it out using the photo snap and it's very easy to use. The image is a bit grainy but that will probably improve over time.)
So, when you open a Snapchat message, that is your one and only shot at it unless you are adept at quick mobile screen captures. You can't even forward it to another person. It's for you and you only. Take it the message and enjoy as you won't see it again.
Now that the Snapchat application is being loaded by the thousands each day, smart marketers in large and small businesses are figuring out very quick methods to use this app as a way to sell their products and build their brands. Here are Three (3) Ways to Use Snapchat in your small business advertising:
Send a one-day sale ad. Your company can send an ad for a one-day sale and let the subscriber know they have only "a few hours to take advantage of our 50% sale!"
Send a video about the latest new product. You can let your audience know about the newest product or a restaurant can send a video on it's newest dish. What Snapchat has found is that people will actually stop and watch the video knowing that its only a few seconds long.
Send a photo with a caption. You just load a photo and a sales caption such as "All DVD Box sets 65% off through Christmas Eve!"
Though there are only one-hundred million users, Snapchat is catching on. Already major brands such as National Geographic, ESPN and CNN and others are negotiating with the fledgling media company to plan advertising campaigns. It's future is bright, so get in early. Small businesses may even want to add it as part of their 2015 online marketing strategy.