Pinterest: It's Value in the Social Media Marketplace
December 30, 2014
Many industry "experts" thought that it was just a flash-in-the-pan. There is no way that this social media channel would ever get past just posting recipes and kitten photos.
Well they were wrong. Big-time.
Pinterest has become not only a major player in the social media world, it's now making millions of dollars in advertising and becoming a routine venue for small businesses in marketing their products.
And as this social media channel is growing, small businesses may want to jump on board. In fact, there are already hundreds of thousands of small businesses now advertising and more are discovering it. These companies are pinning products and services regularly on their boards.
For instance, if a prospective customer searches for your product, they can find your Pinterest account in the search engine results along with your other social media channels and website. You have to use keyword search terms in your pins along with tagging your photos with product names.
But like any marketing channel, there are several ways to optimize your account and get a decent ROI (Return on Investment). Here are 5 Ways to Optimize Your Pinterest Account for your Small Business and get it working in your social media strategy:
Make your username more than just your company name: Use business-related keyword terms in your username. For instance, Kraft has this term in their title-"Delicious and easy Kraft Foods recipes, cooking tips, and more for every meal and occasion." No doubt their keyword research has shown that visitors are looking for "recipes" and "cooking tips". Do the same for your account so you can be found.
Make your small business name or brand name prominent in the profile: Include your name so you're easy to find.
Write a strong description for your account in the "About" section: Write a description with keywords in each sentence. Also, be conversational and say why people should follow you.
Write true Board Title Names: Google indexes each title so don't be obtuse or cute. Make sure the title actually describes the products on the board.
Use your 500 characters in the Board Description carefully: Do your keyword term research and use those main terms throughout each board. Google and other search engines will find them if the content and keywords are well-written.
Once your business has done this, customers, prospects and fans will follow your boards. Next year, we'll have a blog on how to use it in 2015 as these channels are always changing.