How to Effectively Use Linked for Small Business in 2015
January 13, 2015
Linkedin has long been a mystery to small business people. To this day, small businesses rarely use this channel because it it misunderstood or seems too formal for the average business.
After all, do you post business announcements on it? Do you promote products and services on it? Do you just repurpose content for search engine purposes?
The answer is yes, yes and yes! But it is so much more when used correctly.
Using this underrated and sometimes intimidating social media channel can actually benefit your company. Linkedin has been embraced by many small businesses wanting to expand their reach and use the button-downed, formal approach to interact and sell to prospects.
After all Linkedin was created for businesses, large and small to network with customers and businesses. While it is used for professional networking for its more than twenty-million members, it is also used for paid advertising, resume' posting, "likes" and "congratulations" and employment searching.
However, for small businesses like yours, Linkedin can be a huge social networking gold mine for bringing in new business while interacting with your network. Here are Four Tried and True Ways to Use Linkedin for Your Small Business:
Embed strong content that is search engine friendly: Post how-to videos, presentations, new product videos, audio files, press conferences, slide shows and other similar content by linking to them in your Linkedin posts. These posts will get your connections attention and bring improved search engine optimization.
Publish relevant and useful content: No one wants to read useless content ("I turned 50 today! Hooray!") Instead, post topics such as new hires, promotions, expansion, products, remodeling, moving, "employee of the month", conferences, innovations, website info, social media updates, etc. Truly, the list of business related content is endless and you can be creative. Just think to yourself, "If I were looking at this page, what would interest me?"
Reusing and repurposing content: You will probably find many articles, blogs,websites, etc. that are related to your industry. This is quality content that may be of interest to your connections. Posting the content with a short intro from your company ("This blog on training service dogs states our company philosophy well.") Your connections may stop and read the article/blog and even comment. It's part of interacting with your connections and educating them on your industry.
Regular but limited posting: Posting once a day or 2-3 times a week is optimal. Don't post more than once a day. Overloading your Linkedinpage with numerous posts is considered spamming, inconsiderate and bad practice.
Linkedin need not be a mystery in spite of it being a more formal way of communicating with your audience. It can be an effective tool in keeping up the interaction with your connections, building brand loyalty and increasing your profits in 2015.