Marketing your small business just got easier: Foursquare just launched "Swarm" and it will make the shopping experience even more exciting and possibly more lucrative for your small business.
Just a recap on Foursquare: This mobile phone application has a localized "search and discovery" service for local shoppers. The app gives recommendations to the user by taking into account the businesses they patronize, the things they have told the app they like and trusted advice from other Foursquare users on businesses to frequent. Its main purpose is to provide very specialized and personalized recommendations.
Since we last wrote about Foursquare, this enterprising company has added a new feature: Swarm. Swarm is described as an app that helps you keep up with and meet your friends who are also using the application. You can see who is near you, where they are shopping and even send them a message.
There is even "neighborhood sharing" so you can see fellow subscribers locations, regardless of whether they check in or not. Swarm is a heightened sense of awareness for Foursquare subscribers now. This social media channel actually brings consumers together at the same business.It can also be a way for subscribers to alert fellow subscribers to stay away from other businesses, too. It is a blessing and a curse, as they say.
Swarm, however can be a major positive for your small business. Here are Four Ways Swarm can Benefit Your Small Business:
It is for socializing: Foursquare is the discovery part. Once they have found you, Swarm then takes over from the social aspect. Subscribers can bring people together at your business, introduce them to you, your staff and your products. Thus, one Swarm ambassador can bring you many sales and expand your customer base.
Helps you measure performance: You learn more about your customers and the effectiveness of your brand. Swarm gives you demographic information, check-ins with dates and times, product preferences and even geographic locations. You learn all about your customers' buying habits which also helps you in your advertising and promotion efforts.
Focused Ad campaigns: Swarm, perhaps more than any social media out there, can specifically pin-point your customers based on its own database. Thus, you can create a highly-specified, customized advertising campaign only for those who regularly buy from your business. Foursquare made around $50 billion dollars in ad revenues last year, so small businesses have discovered it. Ads are auction-based with a per action fee but they are targeted to nearby users or to those most likely to become customers. These ads are very cost efficient and will help increase your brand awareness.
Brand Expansion: Swarm is now a catalyst for other social media from Facebook to Linkedin to Twitter, for customer databases and data sharing. Its potential to bring in high advertising dollars makes it a powerhouse for small businesses looking to solidify their customer base. Expanding your brand reach has huge potential with this social app.
"Location sharing" has reached a new high with Swarm and becoming a part of its social network is a priority with small businesses. 2015 figures to be the year of location data sharing and Swarm/Foursquare will no doubt lead the way.