Social Media Case Study
Music Group Fundraising Campaign
Client An up and coming New York City music group
Target The group's existing fan base, as well as the friends and social networks of those fans
Goals To use social media to promote the group's KickStarter fundraising campaign in order to reach the amount needed for their new album
Services Create and manage a Facebook advertising campaign specifically targeting the group's fans on Facebook and the friends of those users, promoting awareness and a call to action to the audience most likely to respond.
Results The project was successfully funded, closing a $10,000 gap within two weeks.